When Consistency wins on Marketing

All modern browsers now have RSS Feeds autodiscovery feature: if you use IE7, Firefox, Opera etc. when you reach a site that as an RSS feed available, an icon shows you that you can subscribe the feed.

But... what icon? The old RSS orange icon is not the best choice for a universal symbol, so the Microsoft RSS Team about two months ago asked the community what they think about a possible standard icon for feeds.

The possible choice was undoubtely interesting, but I remember that some of us asked them to try to have a standard between browsers: a must to do is to have a universal symbol to recognize a feed (I was a supporter of the icon number 4).

Result? Between this competitors:


Do you recognize this symbol? I think that if you are a Firefox user the answer is YES.  The reason of this choice is well explained in this post. I want to put in evidence this sentence:

"I'm excited to announce that we're adopting the icon used in Firefox. John and Chris were very enthusiastic about allowing us (and anyone in the community) to use their icon. This isn't the first time that we've worked with the Mozilla team to exchange ideas and encourage consistency between browsers, and we're sure it won't be the last."

Thanks guys, this is undoubtely the best choice you could take...

Print | posted on Thursday, December 15, 2005 9:50 AM